PPC Audit Service

Ineffective keyword targeting can quietly drain your budget. During the audit, we evaluate match types, negative keywords, and search term reports to identify wasted spend and potential gaps. We cross-reference performance metrics with intent-based keyword data to ensure your campaigns attract qualified traffic. This process often reveals entire segments of missed opportunities or high-cost irrelevant clicks. Our keyword diagnostics are backed by extensive performance data drawn from both internal benchmarks and market averages.

Even the most precise ad campaign fails without accurate landing page tracking. Our audit includes a technical review of your conversion setup using Google Analytics, GA4, and Tag Manager. We verify that all key events such as form submissions, calls, and purchases are recorded correctly. We also assess whether your landing pages deliver on the promise made in the ad, using user behavior metrics like bounce rate, session time, and scroll depth. Clients typically uncover significant tracking discrepancies that once masked genuine performance.

Ad extensions improve ad visibility and engagement, but only when implemented properly. Our team assesses the use of sitelinks, callouts, structured snippets, and call extensions. We also check how frequently extensions appear and whether they are relevant to the ad context. Proper implementation of extensions typically increases click-through rates by 10–15 percent and improves overall ad rank. We include visual examples and a summary of extension recommendations in every report.

Finally, we audit the tracking ecosystem that connects your ad platforms to your analytics and CRM systems. Misaligned data can distort ROI calculations and mislead strategic decisions. We ensure conversions are recorded correctly, attribution models are properly configured, and channel interactions are clearly defined. Accurate tracking reveals the genuine return on every campaign, allowing marketing leaders to make decisions with confidence.