At Pearl Lemon PPC (“we”, “our”, “us”), we are committed to protecting your privacy and handling your personal data with care and responsibility. This Privacy Policy outlines how we collect, use, store, and share your information when you use our website or communicate with us.
1. Information We Collect
We may collect the following types of data:
- Identity and Contact Data: Name, email address, phone number, and business information.
- Technical Data: IP address, browser type, device information, and operating system.
- Usage Data: Pages visited, session duration, form submissions, source/medium.
- Marketing Preferences: Your communication and opt-in settings.
2. How We Collect Your Information
We collect personal data in the following ways:
- Direct interactions: Completing contact forms, scheduling calls, subscribing to emails.
- Automated data collection through cookies, analytics tools, and server logs.
- Third-party platforms such as Google Analytics, LinkedIn, Meta Ads, and Leadfeeder.
3. How We Use Your Information
We use your information to:
- Respond to enquiries or schedule consultations.
- Deliver PPC services you’ve requested or discussed with us.
- Monitor website performance and user interactions.
- Comply with legal or regulatory obligations.
- Manage email communication preferences.
4. Legal Basis for Processing
We process personal data on the following legal bases:
- Consent (e.g. for marketing communications)
- Contractual necessity (e.g. service delivery)
- Legitimate interest (e.g. improving user experience and services)
- Legal obligations (e.g. record-keeping or reporting)
5. Data Retention
We retain personal data only as long as necessary for business or legal reasons. Where possible, data is reviewed periodically and deleted or anonymised when no longer needed.
6. Sharing Your Information
We may share your data with:
- Service providers who assist with hosting, email, analytics, and CRM systems
- Regulatory bodies when legally required
- Internal team members responsible for service delivery
We do not sell or rent your personal data to third parties.
7. International Transfers
If your information is transferred outside the UK or EEA, we ensure appropriate safeguards are in place in line with data protection laws.
8. Data Security
We apply appropriate technical and organisational security measures to prevent unauthorised access, disclosure, or loss of your data.
9. Your Rights
Under the UK GDPR, you have rights to:
- Request access to your data
- Request corrections or deletions
- Object to or restrict processing
- Withdraw consent at any time
- Request a copy of your data in portable format
To exercise any of these rights, email: [insert contact email]
10. Cookies
We use cookies to understand how visitors interact with our website and improve usability. These cookies may be set by us or third-party tools such as Google Analytics and Leadfeeder.
For more, please see our [Cookie Policy].
11. Third-Party Links
Our site may contain links to other websites. We are not responsible for the privacy practices or content on third-party sites. Please review their policies directly.
12. Updates to This Policy
We may update this Privacy Policy periodically. Any updates will be posted on this page with a new effective date.
13. Contact Us
If you have any questions about this policy or how we handle your data, please email us at: Info@pearllemongroup.com
