Effective PPC Services for Google Ads, Meta & Paid Search
£5M+ in ad spend managed across 20+ industries with full-funnel PPC campaigns
Stop wasting ad spend. Start getting real leads, real calls, and real sales. We manage PPC campaigns that actually perform — built the way serious media buyers do it.
Our Media Mentions:
Paid Search That’s Built for Business Growth
Pearl Lemon PPC delivers performance-focused campaign management across Google Ads, Meta, Microsoft, Amazon, and more — with full visibility, accurate tracking, and clear results.
£5 million+
Media spend managed
200,000+
Tracked conversions across platforms
£100 million+
Tracked sales influenced by paid campaigns
What We Manage — Platform-Specific Paid Media Built to Perform
From Google Search to TikTok Ads, each campaign is structured to align with your audience, your goals, and the unique strengths of every platform.
Google Ads
Target ready-to-buy users with search, shopping, display, Performance Max, and YouTube campaigns. We manage every ad type, bidding model, and conversion action.
Microsoft Ads
Get in front of desktop-heavy and niche B2B audiences with lower CPCs. We mirror winning Google strategies or build Bing-specific campaigns from scratch.
Amazon Ads
Run Sponsored Products, Sponsored Brands, and Display campaigns with clear ACoS targets. We manage listings, keywords, and feed quality to improve visibility and sales.
Facebook & Instagram Ads
We manage Meta campaigns across cold traffic, retargeting flows, and dynamic ads for ecommerce — with creative strategy, funnel structure, and full pixel support.
LinkedIn Ads
Run hyper-targeted B2B campaigns based on job title, company size, and industry. Ideal for lead gen with native forms and CRM syncing.
YouTube Ads
In-stream, bumper, and discovery formats designed to support measurable engagement, not passive views.
TikTok Ads
Short-form video that actually converts. We manage UGC-style creative, pixel setup, and interest targeting with fast feedback loops.
Display & Programmatic
We go beyond banners. Contextual placements via GDN or platforms like DV360, with custom intent audiences and frequency capping.
Remarketing
Turn bounced traffic into buyers with segmented retargeting across Google, Facebook, YouTube, and LinkedIn—using real engagement signals.
How We Help Your Business Grow
Revenue-Focused Paid Campaign Management Across Platforms
We approach PPC with one clear goal: aligning paid media with meaningful business outcomes. That means more than CTRs or impressions — we focus on what supports actual revenue and margin. Whether you’re a B2B company qualifying leads or an ecommerce brand scaling orders, every campaign we build is tied directly to your bottom line.
Key components of how we align PPC with business results
Conversion Value Tracking
We track sales revenue, margin, or lead values — not just event completions.
Micro-Conversion Monitoring
We identify and track user behaviors that signal purchase intent (e.g., product views, form starts).
Attribution Modeling
We implement full-path attribution using GA4 and platform tools, so you can see where users convert across channels.
Geographic Performance Insights
Budgets are distributed toward regions with better return metrics, not just traffic.
Lifetime Value Targeting
Ad groups are structured to attract repeat buyers or long-term customers based on CRM data or platform indicators.
How We Build and Manage PPC Campaigns
A step-by-step process built for accountability, performance clarity, and long-term efficiency.
Our approach is built to ensure control from the start — not guesswork. Every phase is designed to reduce waste, establish accurate measurement, and support decisions with data that matters.
Research & Analysis
We start with platform-specific audits, competitor review, keyword research with search intent mapping, and a review of historical campaign data. We also assess conversion tracking accuracy and segmentation quality across audiences and placements.
Campaign Planning
We define your account structure, campaign goals, budget pacing, audience targeting logic, and channel selection. Baseline metrics are set, KPIs are clarified, and performance expectations are documented before any spend begins.
Setup & Implementation
This includes clean campaign builds across Google Ads, Meta, Microsoft Ads, and other platforms. We configure tracking (GA4, Tag Manager, CRM sync), build initial ad variations (text, video, display), and ensure targeting aligns with the intended audience profile.
Launch & Early Monitoring
We launch with measured budgets and controlled targeting. Early weeks are focused on validating tracking, identifying performance signals, and adjusting bids or creative based on early data trends. No automated scaling or assumptions.
Optimisation & Iteration
Once performance data is statistically relevant, we implement A/B testing protocols, refine creative, isolate underperforming segments, and build lookalikes or keyword expansions based on actual conversion trends.
Scaling & Ongoing Management
At the scaling phase, we focus on long-term ROAS, reduced CPA, and deeper efficiency. This includes budget reallocation, new campaign testing, seasonal adjustments, and competitive benchmarking across platforms.
Performance Stories From Our Clients
Sarah T.
Ecommerce Director
“Pearl Lemon PPC restructured our shopping campaigns by SKU profitability rather than categories, which previous agencies missed. This reduced our CPA by 31% while increasing overall conversion volume.”
Mark L.
B2B Software CEO
“Their team identified that our form submissions were largely unqualified leads. They rebuilt our campaigns with intent signals and job title targeting, resulting in fewer but significantly higher quality leads that actually converted to sales.”
Jessica R.
Marketing Manager
“When we saw competitors suddenly outranking us, Pearl Lemon PPC conducted a thorough auction insights report and identified exactly which competitors were pushing up our CPCs. Their strategic adjustments brought our costs back down without losing position.”
David K.
Healthcare Provider
“They implemented call tracking with conversation intelligence that showed us exactly which keywords were generating actual patient bookings rather than general inquiries. This completely changed our budget allocation.”
Why Businesses Choose Pearl Lemon PPC
Direct ROI Tracking
Complete attribution modeling showing exact return on ad spend
Fixed-Fee Structure
No percentage of spend pricing – your budget goes to media, not fees
Direct ROI Tracking
Complete attribution modeling showing exact return on ad spend
Fixed-Fee Structure
No percentage of spend pricing – your budget goes to media, not fees
CRO Integration
Landing page analysis included with all campaign management
Frequently Asked Questions
How do you measure true ROAS across multiple platforms?
We implement cross-domain tracking and platform-specific pixels while using Google Analytics 4 as a central data hub. This allows us to de-duplicate conversions and attribute revenue accurately across touchpoints using data-driven attribution models rather than last-click only.
What match types do you recommend for search campaigns?
We typically deploy a tiered approach using exact match for proven converting terms, phrase match for expansion with control, and broad match only with smart bidding and strict performance monitoring. Each account receives a custom match type strategy based on search volume and specificity.
How do you handle landing page conversion rate optimization?
While we don’t build websites, our team analyzes page performance using heatmaps and session recordings to provide specific improvement recommendations. We conduct regular A/B landing page tests through Google Optimize to incrementally improve conversion rates.
What is your approach to budget pacing throughout the month?
We monitor daily and hourly performance patterns to identify peak conversion periods, then adjust bidding schedules accordingly. For ecommerce, we typically recommend more aggressive spending during high-conversion periods rather than even daily pacing.
How do you determine when to use automated versus manual bidding?
We evaluate each campaign based on conversion volume, data history, and business objectives. Typically, campaigns with 15+ conversions per month benefit from automated bidding, while newer campaigns or those with limited data perform better with manual control during the learning phase.
What reporting frequency and format do you provide?
Standard reporting includes weekly performance summaries, monthly comprehensive analysis, and 24/7 dashboard access. Reports include both technical metrics and business impact outcomes with actionable insights rather than just data.
How do you approach audience targeting versus keyword targeting?
We blend both approaches, using keywords for intent signals and audience targeting for demographic and behavioral refinement. Our campaigns typically layer audiences onto keyword targeting to modify bids based on user characteristics and intent combinations.
What is your quality score management process?
We conduct regular quality score audits focusing on the three core components: expected CTR, ad relevance, and landing page experience. Each component receives specific optimization tactics, from ad copy alignment to landing page load speed improvements.
How do you handle competitor brand bidding strategies?
We conduct thorough trademark research before implementing any competitor targeting. When appropriate, we use competitor campaigns with specific messaging that highlights differentiators rather than creating confusion. All strategies comply with platform policies and legal requirements.
What attribution window do you recommend for conversion tracking?
We typically implement 30-day click and 7-day view attribution for most businesses, but customize based on average sales cycle length. For B2B with longer consideration periods, we often extend click attribution to 90 days while implementing micro-conversion tracking for pipeline visibility.
Start With a PPC Account Review
We’ll review your active campaigns, budget pacing, and tracking accuracy to highlight gaps and missed opportunities.
You’ll receive direct recommendations — not vague insights, but a plan that connects campaign activity to business results.
