Amazon DSP Agency

A successful DSP campaign begins with a structured setup process. We assess your business goals, target audiences, and existing marketing data to determine the right campaign structure and ad inventory mix. Our planning phase includes audience segmentation, creative format selection, and attribution model setup. By aligning campaign structure with your specific objectives — such as awareness, remarketing, or conversion — we ensure each placement delivers value. We also manage account onboarding, pixel integration, and budget allocation. Every campaign begins with defined metrics and tracking processes, enabling consistent performance measurement from the first impression.

Amazon DSP supports a variety of formats — display, video, and audio — across Amazon properties such as Fire TV, IMDb, and Twitch. Our creative team develops ad assets optimised for each placement type, ensuring message clarity and visual consistency. We align creative production with audience behaviour and product type, designing content that complements the buying process. Every asset is tested for click-through and view-through performance before scaling. We also ensure your creative assets meet Amazon’s technical and policy standards, preventing rejections or delays in campaign approval.

Many potential buyers require multiple touchpoints before completing a purchase. We design remarketing campaigns that reconnect with audiences who have interacted with your brand but have not yet converted. Our remarketing approach includes dynamic creative adjustments based on browsing behaviour, product views, and purchase history. We also set frequency caps to prevent overexposure while maintaining visibility across relevant placements. Brands often experience higher return on ad spend from remarketing activity due to improved audience familiarity and buying intent alignment.

Amazon DSP provides access to inventory both within and beyond Amazon’s ecosystem. We evaluate each inventory source to ensure placements align with your target audience and brand values. Our analysts manage whitelist and blacklist controls, verifying that your ads appear in environments that support brand safety and relevance. We also monitor performance variations across display networks, making adjustments to maximise productive placements. This controlled inventory management process maintains campaign quality while avoiding placements that deliver low engagement or irrelevant impressions.