Meet Our Team
Ismail – PPC Manager
Ismail leads the management and optimisation of our PPC accounts across Google Ads, Microsoft Advertising (Bing Ads), and paid social platforms. His disciplined approach ensures that every campaign operates efficiently, with clear targeting, controlled budgets, and verifiable performance outcomes.
He is deeply skilled in account audits, keyword segmentation, and bid management. Ismail’s ability to restructure underperforming campaigns and turn them into stable, high-performing systems has made him a trusted partner for many of our global clients.
Beyond campaign execution, Ismail plays a key role in maintaining performance transparency. His detailed reports ensure that clients see exactly how their advertising budget contributes to their business goals.
Mehmood – Analytics and Tracking Specialist
Mehmood manages the technical backbone of our PPC operations, ensuring that every campaign is tracked, analysed, and reported with precision. His expertise includes Google Analytics 4, Google Tag Manager, conversion tracking, and CRM integrations that allow us to connect ad spend directly to business outcomes.
He ensures that no click or lead goes unaccounted for, building systems that give clients complete visibility into their campaign data. Mehmood’s careful attention to analytics ensures that every report, optimisation, and strategy decision is based on verified data rather than assumptions.
By maintaining data accuracy across multiple ad platforms, Mehmood helps us uphold our commitment to measurable and accountable PPC performance.
Deepak Shukla
Deepak Shukla is the Founder of the Pearl Lemon Group, the parent organisation behind Pearl Lemon PPC. With a background in entrepreneurship and digital marketing, Deepak built the Pearl Lemon Group to deliver performance-driven services across multiple sectors, including SEO, PR, content, and paid media.
Pearl Lemon PPC represents one of the Group’s core divisions, reflecting Deepak’s philosophy of transparency, structured execution, and measurable marketing results. His leadership ensures that every campaign we manage adheres to the Group’s core principles of clarity, accountability, and consistency.
Deepak’s vision is to create marketing systems that allow businesses to understand exactly what their investment produces. His influence guides the strategic direction of Pearl Lemon PPC, ensuring that our approach remains analytical, organised, and results-focused.
