Google Ads Remarketing Case Study for Clad Home Shopify Growth Wins
Client: Clad Home
Industry: Custom Furniture / Interior Design
Location: Los Angeles, California
Service Delivered: Google Ads Remarketing, Merchant Center Setup, Shopify Integration
Objective: Re-engage store visitors, recover abandoned carts, and build a profitable remarketing ecosystem.
Client Background
Clad Home is a Los Angeles-based custom furniture company known for premium, handcrafted, made-to-order designs. With a Shopify storefront and strong SEO efforts already in motion, the brand needed a remarketing strategy to convert browsers into buyers.
Their ecommerce funnel had high-value traffic but too many visitors exited before completing their purchase.
They needed:
- A fully synced Shopify → Google Ads → Merchant Center system
- Strong remarketing ads
- Cart recovery automation
- Email list growth tools
- A clear feedback loop for cart abandoners
Pearl Lemon PPC stepped in to build this end-to-end remarketing framework.
The Challenge
Clad Home’s goals were straightforward but critical for scaling:
They wanted to:
- Retarget shoppers who viewed products but didn’t buy
- Recover abandoned carts
- Build automated remarketing sequences
- Grow their subscriber list
- Sync all 473 Shopify SKUs with Google Merchant Center
- Establish a fully trackable Google Ads ecosystem
Before we began, none of these systems were fully connected meaning Clad Home was losing revenue every day from unretargeted visitors.
Our Approach
New Google Ads Account Built for Dedicated Remarketing
We created a clean, structured account specifically for:
- Display remarketing
- Shopping remarketing
- Cart abandoner campaigns
- Dynamic product ads
This ensured clean tracking, better Quality Score, and clearer reporting.
Merchant Center Setup + Verification
We connected Google Merchant Center and ensured:
- Domain verification
- Shopify store verification
- Policy compliance
- Feed eligibility across all 473 products
This enabled dynamic product remarketing the highest-performing format for ecommerce.
Shopify Feed Integration (473 SKUs Synced)
Using the Google Shopify App, we integrated Clad Home’s product catalog:
- Real-time sync
- Product-level attributes
- Error resolution
- Price and inventory syncing
This ensured Google could automatically display exact items visitors viewed on the website.
Remarketing Display Ads (Copy + Creative)
We designed conversion-focused banner ads that matched Clad Home’s luxury aesthetic, featuring:
- High-end photography
- Minimalist typography
- Soft neutral color palettes
- Simple, luxury-forward CTAs
Examples included:
- “Still Thinking It Over?”
- “Your Dream Sofa Awaits”
- “Custom Furniture, Built Just for You”
Abandoned Cart & Push Notification Ecosystem
To capture lost sales, we implemented:
- Exit-intent popups
- Abandoned cart email flows
- Push notification opt-ins
- Custom popups for desktop + mobile visitors
This created a multi-channel cart recovery system.
Direct Strategy Delivery to Founders
We documented the entire setup, including:
- Funnel explanation
- Creative guidance
- Debugging steps
- Scaling recommendations
Delivered everything directly to founders Rosa & John to stay transparently aligned.
Results
Even in the early stages, Clad Home saw positive, immediate traction:
+20 New Email Subscribers From Abandoned Cart Popups
Visitors immediately began opting in via the recovery funnel.
Full Shopify Feed Synced (473 SKUs Approved)
Product-level ads went live after approval enabling high-quality dynamic remarketing.
Remarketing Ads Live in Under 7 Days
Visitors who abandoned their carts were already returning via display ads within the first week.
Full Visibility From Google Ads → Shopify Checkout
Tracking allowed Clad Home to monitor: Cart recovery Returning sessions Remarketing impressions Purchases and assisted conversions
New Revenue Opportunities Identified
The setup uncovered: High-intent product categories Best performers for retargeting Audience segments ready for lookalike expansion
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Key Takeaways
Remarketing is the ROI engine of ecommerce
Most customers buy on visit 2-4, not visit 1.
Merchant Center + Shopify = Automated scaling
Once synced, Google updates products in real time.
Abandoned cart funnels convert immediately
Even basic flows generate near-instant returns.
Luxury brands need luxury creative
High-end visuals significantly boost remarketing performance.
Learn More
Explore more Pearl Lemon case studies and how we help coaches and consultants build marketing systems that convert:
