Pearl Lemon PPC Case Study: How Clad Home Used Google Ads Remarketing to Recover Carts, Re-Engage Shoppers & Grow Their Email List
Client: Clad Home — https://cladhome.com
Industry: Custom Furniture / Interior Design
Location: Los Angeles, California
Service Delivered: Google Ads Remarketing, Merchant Center Setup, Shopify Integration
Objective: Re-engage store visitors, recover abandoned carts, and build a profitable remarketing ecosystem.
Client Background
Clad Home is a Los Angeles-based custom furniture company known for premium, handcrafted, made-to-order designs. With a Shopify storefront and strong SEO efforts already in motion, the brand needed a remarketing strategy to convert browsers into buyers.
Their ecommerce funnel had high-value traffic — but too many visitors exited before completing their purchase.
They needed:
- A fully synced Shopify → Google Ads → Merchant Center system
- Strong remarketing ads
- Cart recovery automation
- Email list growth tools
- A clear feedback loop for cart abandoners
Pearl Lemon stepped in to build this end-to-end remarketing framework.
The Challenge
Clad Home’s goals were straightforward but critical for scaling:
They wanted to:
- Retarget shoppers who viewed products but didn’t buy
- Recover abandoned carts
- Build automated remarketing sequences
- Grow their subscriber list
- Sync all 473 Shopify SKUs with Google Merchant Center
- Establish a fully trackable Google Ads ecosystem
Before we began, none of these systems were fully connected — meaning Clad Home was losing revenue every day from unretargeted visitors.
Our Approach
New Google Ads Account Built for Dedicated Remarketing
We created a clean, structured account specifically for:
- Display remarketing
- Shopping remarketing
- Cart abandoner campaigns
- Dynamic product ads
This ensured clean tracking, better Quality Score, and clearer reporting.
Merchant Center Setup + Verification
We connected Google Merchant Center and ensured:
- Domain verification
- Shopify store verification
- Policy compliance
- Feed eligibility across all 473 products
This enabled dynamic product remarketing — the highest-performing format for ecommerce.
Shopify Feed Integration (473 SKUs Synced)
Using the Google Shopify App, we integrated Clad Home’s product catalog:
- Real-time sync
- Product-level attributes
- Error resolution
- Price and inventory syncing
This ensured Google could automatically display exact items visitors viewed on the website.
Remarketing Display Ads (Copy + Creative)
We designed conversion-focused banner ads that matched Clad Home’s luxury aesthetic, featuring:
- High-end photography
- Minimalist typography
- Soft neutral color palettes
- Simple, luxury-forward CTAs
Examples included:
- “Still Thinking It Over?”
- “Your Dream Sofa Awaits”
- “Custom Furniture, Built Just for You”
Abandoned Cart & Push Notification Ecosystem
To capture lost sales, we implemented:
- Exit-intent popups
- Abandoned cart email flows
- Push notification opt-ins
- Custom popups for desktop + mobile visitors
This created a multi-channel cart recovery system.
Direct Strategy Delivery to Founders
We documented the entire setup, including:
- Funnel explanation
- Creative guidance
- Debugging steps
- Scaling recommendations
… and delivered everything directly to founders Rosa & John to stay transparently aligned.
Results
Even in the early stages, Clad Home saw positive, immediate traction:
+20 New Email Subscribers From Abandoned Cart Popups
Visitors immediately began opting in via the recovery funnel.
Full Shopify Feed Synced (473 SKUs Approved)
Product-level ads went live after approval — enabling high-quality dynamic remarketing.
Remarketing Ads Live in Under 7 Days
Visitors who abandoned their carts were already returning via display ads within the first week.
Full Visibility From Google Ads → Shopify Checkout
Tracking allowed Clad Home to monitor: Cart recovery Returning sessions Remarketing impressions Purchases and assisted conversions
New Revenue Opportunities Identified
The setup uncovered: High-intent product categories Best performers for retargeting Audience segments ready for lookalike expansion
Want Pearl Lemon to Run Your Campaigns?
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Key Takeaways
Remarketing is the ROI engine of ecommerce
Most customers buy on visit 2–4, not visit 1.
Merchant Center + Shopify = Automated scaling
Once synced, Google updates products in real time.
Abandoned cart funnels convert immediately
Even basic flows generate near-instant returns.
Luxury brands need luxury creative
High-end visuals significantly boost remarketing performance.
Learn More
Explore more Pearl Lemon case studies and how we help coaches and consultants build marketing systems that convert:
🔗 https://pearllemon.com
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