About Us

Global PPC Agency
About Pearl Lemon PPC

A Global PPC Agency Built on Accuracy and Transparency

At Pearl Lemon PPC, we manage pay-per-click advertising campaigns with structure, accountability, and measurable performance. Founded by Deepak Shukla, our mission has always been simple: to make PPC management transparent, understandable, and results-focused for businesses across the globe.

We manage paid campaigns across Google Ads, Microsoft Advertising (Bing Ads), and paid social platforms, ensuring every click, lead, and conversion is accurately tracked. Whether you operate in the UK, US, Europe, the Middle East, Africa, or Asia, our systems bring clarity and control to your advertising investments.

Who We Are

Founded in London by Deepak Shukla, Pearl Lemon PPC began as part of the Pearl Lemon Group, a collective of performance-focused digital marketing agencies. Over the years, we have grown into an international pay-per-click management company trusted by clients in eCommerce, finance, property, technology, education, and healthcare.

Our foundation rests on three pillars:

  1. Structured campaigns that eliminate wasted spend.
  2. Accurate tracking through GA4, Tag Manager, and CRM integration.
  3. Transparent reporting that connects every pound or dollar spent to tangible outcomes.

We are not a generic marketing agency. We are specialists in paid media systems built for accountability and measurable control.

Who We Are
The Truth About PPC Management

Our Mission

To make pay-per-click advertising clear, accountable, and measurable.

We believe every advertiser deserves a campaign that is easy to analyse, manage, and scale with confidence. Our mission is to simplify PPC through structured systems, verified tracking, and transparent reporting.

Every campaign we manage connects directly to your commercial objectives. From lead generation and eCommerce sales to brand visibility, every pound or dollar spent is accounted for. Our goal is to ensure that performance data is not just accurate but meaningful, empowering you to make informed business decisions without confusion.

To become the global benchmark for PPC transparency and structured management.

Our vision is to redefine how agencies approach pay-per-click advertising by setting a new standard for clarity, accuracy, and trust. We see a future where every business, regardless of size or sector, has access to PPC systems that can be managed confidently and measured precisely.

We are working towards a world where data replaces uncertainty, where campaign structures are logical, and where reporting truly reflects performance. By maintaining this approach, we aim to be recognised internationally as the agency that brought order, discipline, and measurable integrity to paid advertising.

The Standards That Guide Our Work

  • Transparency – Every action, adjustment, and report is open to our clients.
  • Accountability – We take ownership of campaign performance and reporting accuracy.
  • Clarity – We communicate in simple, measurable terms, free from jargon.
  • Consistency – We maintain campaign performance through structure and process.
  • Integrity – We never mask results behind vanity metrics. Our work is measurable and traceable.

Our Story

Pearl Lemon PPC was founded to solve a recurring problem: agencies that made PPC sound complex but could not demonstrate what clients were truly paying for.

Deepak Shukla recognised the need for an agency that prioritised structure, accuracy, and honest communication. Starting from a small office in London, our team began managing campaigns for UK-based firms, applying a methodology that focused on performance tracking, not vague claims.

That same approach now powers campaigns worldwide across industries and time zones. Our process has been refined to ensure every campaign delivers clarity, control, and measurable financial outcomes.

Pearl Lemon PPC Story

What Makes Us Different

We approach PPC management as a system, not a guessing game. Every account is structured, monitored, and refined through verified data and practical business logic. Our team focuses on building advertising frameworks that perform consistently, regardless of market shifts or platform changes.

Structured Campaign Systems

We use logical naming conventions, segmented ad groups, and performance-based bidding strategies to maintain clean, controllable accounts.

Verified Conversion Tracking

Every campaign is linked with Google Analytics 4, Tag Manager, and your CRM system. This ensures that every click, enquiry, and sale is verified.

Transparent Reporting

Our monthly reports show actual data, including cost, conversion rate, CPA, and ROAS in plain language. You always know exactly how your campaigns perform.

Global Reach

We manage advertising across multiple continents, delivering consistent results regardless of location, language, or time zone.

Commercial Awareness

Our team aligns campaign performance with your financial goals. We focus on cost efficiency and measurable ROI, not vanity statistics.

Pearl Lemon PPC Commitment to Quality & Compliance

Our Commitment to Quality & Compliance

We operate with full compliance under Google and Microsoft advertising standards. For regulated industries such as finance, healthcare, and education, we ensure that campaigns meet advertising guidelines while maintaining lead flow and ROI.

You retain complete ownership of your ad accounts, data, and assets. Our clients have full transparency at every stage, from account setup to optimisation.

Our Team

Our global team includes PPC specialists, analytics engineers, campaign managers, and tracking technicians. Together, they bring experience in:

  • Multi-channel campaign management across Google Ads, Bing Ads, and paid social.
  • Conversion attribution setup and management.
  • eCommerce and lead generation performance tracking.
  • Data accuracy audits and system integrations.

Every account we manage undergoes weekly reviews, detailed audits, and consistent performance evaluations to maintain long-term stability.

Schedule a consultation to meet our PPC experts and learn how we can bring control and visibility to your paid campaigns.

Pearl Lemon PPC Team

Our Achievements

  • Increased lead volume by 52% for a luxury homeware brand while reducing CPA by 26%.
  • Achieved a 39% rise in bookings for a private dental group through precise keyword targeting.
  • Improved conversion rates by 25% for a national healthcare network within three months.
  • Delivered consistent ROAS for multi-location hospitality brands using seasonal campaign segmentation.

Industries and Clients We Serve

We manage campaigns for companies in:

Finance and Banking
Compliant campaigns designed for lead quality and transparency.
Healthcare
Structured campaigns that adhere to strict advertising regulations.
Technology and SaaS
PPC systems that prioritise user intent and trial conversions.
eCommerce
Product-level campaign management for consistent online sales.
Education and Training
PPC built for enrolment goals and lead qualification.
Property and Construction
Localised campaign structures for high-value enquiries.

Whether you manage one product line or hundreds, our systems scale predictably without compromising accuracy.

Our Standards of Trust

We believe measurable clarity is the foundation of client trust.

When you work with us, you receive:

  • Full access to your advertising accounts and data.
  • Transparent reporting that connects spend to results.
  • Account management backed by documented processes.
  • Consistent campaign refinement through structured analysis.

We focus on verified outcomes supported by clear data.

Pearl lemon PPC Standards of Trust

Let’s Work Together

Pearl Lemon PPC manages advertising campaigns with structure, clarity, and measurable accuracy. Whether you are improving existing campaigns or starting from the ground up, our team builds systems that keep you in control.

Book a consultation today to review your campaigns and uncover where measurable improvements can be made.

FAQs

We manage Google Ads, Bing Ads, and paid social campaigns through structured systems that prioritise accurate tracking and measurable performance.

We focus on verified data, not assumptions. Our systems ensure every pound or dollar spent can be traced to actual conversions.

Yes. We start with a full audit to identify inefficiencies, tracking errors, and wasted spend before restructuring.

Yes. We manage PPC across search, shopping, display, YouTube, LinkedIn, and Facebook.

We handle PPC for finance, healthcare, property, eCommerce, technology, and education sectors globally.

We measure performance using conversion tracking, ROAS, CPA, and verified data through analytics and CRM integrations.

Clients receive monthly performance reports and ongoing communication throughout the campaign lifecycle.

Yes. Our systems are built to handle multi-region and high-volume accounts with consistent accuracy.

Absolutely. All ad accounts, data, and reports remain 100 percent yours.

You can expect visible improvements within the first 30 to 45 days once campaign tracking and bidding systems are corrected.

Spending on Ads But Not Seeing Results? Let’s Make Every Click Count

At Pearl Lemon PPC, we create laser-focused ad campaigns that drive leads, sales, and growth. No wasted budget — just high-converting results. Book your free PPC strategy session today.